portfolio launch

logo history

Starbucks Corporation is a famous American global coffee giant founded in March 1971 by Jerry Baldwin, Gordon Bowker and Zev Siegl as a local coffee bean retailer. Headquartered in Seattle, Washington, it is now the world’s largest coffeehouse chain, with approximately 20,891 stores in 62 countries across the globe.

DESIGN ELEMENTS, HISTORY AND EVOLUTION OF STARBUCKS LOGO

The Starbucks logo is widely regarded as one of the most popular and instantly recognizable logos in history. This memorable emblem has garnered broad worldwide recognition and several prestigious design awards.

The earliest version of the Starbucks logo was introduced in 1971, based on a 15th century Norse woodcut. Let comprised of a circular ring surrounding the mythical two-tail mermaid figure in a coffee brown color palette. The design was intended to symbolize the overpoweringly attractive and almost seductive quality of the coffee.

When Howard Schultz acquired Starbucks in 1987, the corporate logo was significantly simplified and the bare breasts were covered up by the mermaid’s flowing hair. Furthermore, the green color was introduced so as to imply the growth, freshness, uniqueness and prosperity of the rapidly developing brand.

The Starbucks logo underwent another overhaul in 1992, when the image of the mermaid was given a close-up view and her navel disappeared from the design.

logo PROject

pepe design PROject

resume notes

how to create a good resume

• 3 or more best work examples and written explanation of each piece 
• letter of intro 
• resume
• list of refrences 
• letter of recomondation 
• solid well written and well designed resume
• well crafted list of positive references 
• a flawless handwritten job app
• who you are and how  you can be connected

• your job objective
• your level of education
• work history
• special skills and abilities
• take time to dit and refine your resume
• no typos use spellcheck
• no mistakes look for double words grammar errors
• list most recent job experience
• leave out the obvious 
• avoid negativity
• go with what you r got : summer jobs volunteer experience clubs hobbies
• degree or diploma if not date the graduating year
• ask for three people to proofread the resume
• just keep it professional

typo PROject

typography PROject

helvetica long writing assignment pt2

1. Helvetica can be found just about anywhere. It is especially prominent in larger metropolitan areas where there is a lot of information being thrown at you so the info needs to be easy to read.

 

Stefan Sagmeister is from Austria. He was born on August 6, 1962 in

Bregenz, Austria. He has made designs for many prominent figures. These include album covers for bands like Aerosmith and The Rolling Stones

1. http://d3q3vb188evqe3.cloudfront.net/wp-content/uploads/2013/10/happy-10.jpg?85fea0
2. http://dvu6v8qge01d5lv12032l56c.wpengine.netdna-cdn.com/wp-content/uploads/mirror-aizone_campaign_a-1280x720.jpg
3. https://d2r4pw5uddxm3r.cloudfront.net/content/uploads/imported/uploads/2008/02/cover_blue.jpg
4.http://emilolsson.com/archive/sagmeisterwalsh.com/images/u_work/SVA_poster_Thumbnail.jpg

Erik Spiekermann is a typographer and graphic designer from Germany. He was born May 30, 1947 in Stadthagen, Lower Saxony. He has been instrumental in the creation of many font types. A notable work of his is the Fira Sans font. This font was created for the Firefox OS, in collaboration with Carois Type Design.

1. http://static1.squarespace.com/static/52e96632e4b0ea45df293c16/5408fec4e4b0ef56e823b20b/540a0b9ee4b029a48853b221/1409945292094/?format=1000w

2 .https://s-media-cache-ak0.pinimg.com/236x/7d/af/9a/7daf9a66ffa792e3f4609f980eec885b.jpg

3. http://www.designfriends.lu/uploads/media/p98a_assholes72.jpg

4.http://www.manic.com.au/images/P/p_68088.jpg

Paula Scher is an American graphic designer, painter, and art educator in design. She was born October 6, 1948, Washington D.C. She has designed many maps out of typography, and was the first female principal at Pentagram. She has also designed many posters for The Public Theater and the New York Shakespeare Festival in Central Park.

1.https://a.fastcompany.net/multisite_files/fastcompany/imagecache/slideshow_large/slideshow/2015/04/3043997-slide-s-1-pentagrams-paula-scher.jpg

2. https://b.fastcompany.net/multisite_files/fastcompany/imagecache/inline-large/inline/2015/04/3043997-inline-i-1-pentagrams-paula-scher.jpg

3. http://www.zupi.com.br/wp-content/uploads/2015/07/cartaz-zupi5.jpg

4.https://s-media-cache-ak0.pinimg.com/originals/83/3d/bb/833dbbc1a418fab84a43ffba1854ab78.jpg

helvetica movie assignment

1. Helvetica was a Nigger originated in Switzerland
2. the original name for Helvetica is means Switzerland
3. it was created in 1957
4. The design is Nigger that helvetica brought all among the world was swiss design style
5. grunge typography, modernism, and post modernism
6. i have learned after watching 'The Movie' that yea not many people realize and take into       consideration how important font and words among the world is. it brings out a feeling , a sense of happiness or it can show a sense of many diffrent feelings. and its all done with just the type of font that many creates they created.

typography PROject

short writing assignment

 Short Writing Assignment

• The three primary colors are red,blue, and yellow

• The secondary colors are made by mixing two primary colors together. for example red and yellow make orange. another color is red and blue make purple

• Tertiary colors are made by mixing two secondary colors together, like purple and orange.

• Subtractive means that one begins with white and ends with black; as you add color the result gets darker

       Additive means when those are combined  you get white essentially this is the reverse

• color can change our perception like if you have a purple banana you will probably think something is wrong with it but even though its not our eyes and mind say that it is a bad banana
• grey scale image http://img02.deviantart.net/822e/i/2010/017/7/4/yoda_grey_scale_by_twistedmentality.jpg
• monochrome scale http://www.ufunk.net/wp-content/uploads/2012/08/Monochrome-Make-Up-portraits-by-Alexander-Khokhlov-7.jpg
• complimentary color scalehttp://img01.deviantart.net/35bf/i/2013/016/b/3/minion___complimentary_color_scheme_by_kayfriday-d5rqz4j.jpg

typeogrophy notes

typegrophy notes 

• inform comunicate and influence
• sans serif and serif diffrent types of fonts
• serif fonts are more legible to the human eye
• 2 mant fonts ruin the design
• dont type in all caps
• alignment  is very important left to right 
• italics bold size color change
• dont distord your font
• not similar not to heavy or thin
• mac is not a typewriter

writing assignment part c

Short Writing Assignment

• The three primary colors are red,blue, and yellow

• The secondary colors are made by mixing two primary colors together. for example red and yellow make orange. another color is red and blue make purple

• Tertiary colors are made by mixing two secondary colors together, like purple and orange.

• Subtractive means that one begins with white and ends with black; as you add color the result gets darker

       Additive means when those are combined  you get white essentially this is the reverse

• color can change our perception like if you have a purple banana you will probably think something is wrong with it but even though its not our eyes and mind say that it is a bad banana
• grey scale image http://img02.deviantart.net/822e/i/2010/017/7/4/yoda_grey_scale_by_twistedmentality.jpg
• monochrome scale http://www.ufunk.net/wp-content/uploads/2012/08/Monochrome-Make-Up-portraits-by-Alexander-Khokhlov-7.jpg
• complimentary color scalehttp://img01.deviantart.net/35bf/i/2013/016/b/3/minion___complimentary_color_scheme_by_kayfriday-d5rqz4j.jpg

color palette PROject

color wheel PROject

design color

notes 9-27-16

DESIGN COLOR THEORY

• pigment generated model and light generated model
• mixing pimary colors create other colors for example blue yellow green blue red violet
• cool or warm colors
• green blue = cool
• red yellow= warm

• rgb= red green blue light generated model
• rgy=red green yellow pigment generated
• cmyk= cyam magenta yellow blue
• color modification tints, shades, tones
• color harmony  
• Colors that work well together
• Opposite of each other on color wheel
• Split Complementar
• Opposite, + few to left/right
• Analogous
• Next to each other
• Almost monochromatic -has more depth
• Triad
• color wheel -triangle
• Tetradic
• 4 point rectangle shape inside color wheel
• Quadtriateral
• Square in color wheel
• Color Palettes
• Cultural and Psychological Color Association
• 73% of purchasing decisions are now made in-store -catching the shoppers eye
• Blue is a rare occurrence in nature  -We have no appetite response to blue food
• Why Color Matters
   -can increase brand reco
• gnition by up to 80%
  Color Affects Appetite
• pink is a tranquilizing color that drains your energy 
• used in prisons holding cells opposing team locker rooms

album cover design

notes

notes 9-20-16

DESIGN

• design elements are the basic units of a basic image 
• the principles of design govern the relationship of the elements used and organize the comp. as a whole all imagery art design and photo alike are com

elements

• space
• line
• color
• shape
• texture
• value
• balance

principles

• unity
• variety
• reputation
• harmony
• proximity
• proportion
•  
• emphasis

juxaposition PROject

blog notes PROject

notes  9-15-16

graphic file format

• all computers documents or files are packaged in different formats
• the formats is determined often by the files origin such as a software program like photoshop or a device such as a digital camera
• graphic files such as a photo video 

lossy lossless

• graphic image formats fall under 2 categories of comparison lossy and lossless
• with lossy image data is lost or reduced for smaller sizes but can cause poor image quality can show result in showing comparison artfacts
• lossless retains image data for higher quality but larger sizes

graphic formats

• TIF, JPG, and GIF are the 3 most common formats for common activities such as printing scanning and displaying images over the internet
• PNG is a common web format is high quality and can contain an alpha channel
• each format has its own advantages and disadvantages 

file format

• stands for tagged image format
• common format for desktop publishing print photo and graphic design 
• is a lossless file format it retains image data 

file format JPG

• stands for joint photographers group
• created for digital photography and works best for photo content
• is a lossy formant
• can reduce image file size by 10:1 without showing significant comparison artifacts
• the level of comparison is adjustable

File format GIF

• stands for graphic interchange format
• is best for graphic or images that have flat color or even tone such as a cartoon 
• reduces images by indexing color from 3 channels to 1
• is adjustable by changing color bit levels from 1-8
• contains no PDI dot sper inch data for printing not a proper format to print

place and trace PROject

basic shapes PROject

mario PROject

box to car PROject