design color

notes 9-27-16

DESIGN COLOR THEORY

• pigment generated model and light generated model
• mixing pimary colors create other colors for example blue yellow green blue red violet
• cool or warm colors
• green blue = cool
• red yellow= warm

• rgb= red green blue light generated model
• rgy=red green yellow pigment generated
• cmyk= cyam magenta yellow blue
• color modification tints, shades, tones
• color harmony  
• Colors that work well together
• Opposite of each other on color wheel
• Split Complementar
• Opposite, + few to left/right
• Analogous
• Next to each other
• Almost monochromatic -has more depth
• Triad
• color wheel -triangle
• Tetradic
• 4 point rectangle shape inside color wheel
• Quadtriateral
• Square in color wheel
• Color Palettes
• Cultural and Psychological Color Association
• 73% of purchasing decisions are now made in-store -catching the shoppers eye
• Blue is a rare occurrence in nature  -We have no appetite response to blue food
• Why Color Matters
   -can increase brand reco
• gnition by up to 80%
  Color Affects Appetite
• pink is a tranquilizing color that drains your energy 
• used in prisons holding cells opposing team locker rooms