writing assignment part c

Short Writing Assignment

• The three primary colors are red,blue, and yellow

• The secondary colors are made by mixing two primary colors together. for example red and yellow make orange. another color is red and blue make purple

• Tertiary colors are made by mixing two secondary colors together, like purple and orange.

• Subtractive means that one begins with white and ends with black; as you add color the result gets darker

       Additive means when those are combined  you get white essentially this is the reverse

• color can change our perception like if you have a purple banana you will probably think something is wrong with it but even though its not our eyes and mind say that it is a bad banana
• grey scale image http://img02.deviantart.net/822e/i/2010/017/7/4/yoda_grey_scale_by_twistedmentality.jpg
• monochrome scale http://www.ufunk.net/wp-content/uploads/2012/08/Monochrome-Make-Up-portraits-by-Alexander-Khokhlov-7.jpg
• complimentary color scalehttp://img01.deviantart.net/35bf/i/2013/016/b/3/minion___complimentary_color_scheme_by_kayfriday-d5rqz4j.jpg

color palette PROject

color wheel PROject

design color

notes 9-27-16

DESIGN COLOR THEORY

• pigment generated model and light generated model
• mixing pimary colors create other colors for example blue yellow green blue red violet
• cool or warm colors
• green blue = cool
• red yellow= warm

• rgb= red green blue light generated model
• rgy=red green yellow pigment generated
• cmyk= cyam magenta yellow blue
• color modification tints, shades, tones
• color harmony  
• Colors that work well together
• Opposite of each other on color wheel
• Split Complementar
• Opposite, + few to left/right
• Analogous
• Next to each other
• Almost monochromatic -has more depth
• Triad
• color wheel -triangle
• Tetradic
• 4 point rectangle shape inside color wheel
• Quadtriateral
• Square in color wheel
• Color Palettes
• Cultural and Psychological Color Association
• 73% of purchasing decisions are now made in-store -catching the shoppers eye
• Blue is a rare occurrence in nature  -We have no appetite response to blue food
• Why Color Matters
   -can increase brand reco
• gnition by up to 80%
  Color Affects Appetite
• pink is a tranquilizing color that drains your energy 
• used in prisons holding cells opposing team locker rooms

album cover design

notes

notes 9-20-16

DESIGN

• design elements are the basic units of a basic image 
• the principles of design govern the relationship of the elements used and organize the comp. as a whole all imagery art design and photo alike are com

elements

• space
• line
• color
• shape
• texture
• value
• balance

principles

• unity
• variety
• reputation
• harmony
• proximity
• proportion
•  
• emphasis

juxaposition PROject

blog notes PROject

notes  9-15-16

graphic file format

• all computers documents or files are packaged in different formats
• the formats is determined often by the files origin such as a software program like photoshop or a device such as a digital camera
• graphic files such as a photo video 

lossy lossless

• graphic image formats fall under 2 categories of comparison lossy and lossless
• with lossy image data is lost or reduced for smaller sizes but can cause poor image quality can show result in showing comparison artfacts
• lossless retains image data for higher quality but larger sizes

graphic formats

• TIF, JPG, and GIF are the 3 most common formats for common activities such as printing scanning and displaying images over the internet
• PNG is a common web format is high quality and can contain an alpha channel
• each format has its own advantages and disadvantages 

file format

• stands for tagged image format
• common format for desktop publishing print photo and graphic design 
• is a lossless file format it retains image data 

file format JPG

• stands for joint photographers group
• created for digital photography and works best for photo content
• is a lossy formant
• can reduce image file size by 10:1 without showing significant comparison artifacts
• the level of comparison is adjustable

File format GIF

• stands for graphic interchange format
• is best for graphic or images that have flat color or even tone such as a cartoon 
• reduces images by indexing color from 3 channels to 1
• is adjustable by changing color bit levels from 1-8
• contains no PDI dot sper inch data for printing not a proper format to print

place and trace PROject

basic shapes PROject

mario PROject

box to car PROject