writing assignment part c

Short Writing Assignment

• The three primary colors are red,blue, and yellow

• The secondary colors are made by mixing two primary colors together. for example red and yellow make orange. another color is red and blue make purple

• Tertiary colors are made by mixing two secondary colors together, like purple and orange.

• Subtractive means that one begins with white and ends with black; as you add color the result gets darker

       Additive means when those are combined  you get white essentially this is the reverse

• color can change our perception like if you have a purple banana you will probably think something is wrong with it but even though its not our eyes and mind say that it is a bad banana
• grey scale image http://img02.deviantart.net/822e/i/2010/017/7/4/yoda_grey_scale_by_twistedmentality.jpg
• monochrome scale http://www.ufunk.net/wp-content/uploads/2012/08/Monochrome-Make-Up-portraits-by-Alexander-Khokhlov-7.jpg
• complimentary color scalehttp://img01.deviantart.net/35bf/i/2013/016/b/3/minion___complimentary_color_scheme_by_kayfriday-d5rqz4j.jpg

color palette PROject

color wheel PROject

design color

notes 9-27-16

DESIGN COLOR THEORY

• pigment generated model and light generated model
• mixing pimary colors create other colors for example blue yellow green blue red violet
• cool or warm colors
• green blue = cool
• red yellow= warm

• rgb= red green blue light generated model
• rgy=red green yellow pigment generated
• cmyk= cyam magenta yellow blue
• color modification tints, shades, tones
• color harmony  
• Colors that work well together
• Opposite of each other on color wheel
• Split Complementar
• Opposite, + few to left/right
• Analogous
• Next to each other
• Almost monochromatic -has more depth
• Triad
• color wheel -triangle
• Tetradic
• 4 point rectangle shape inside color wheel
• Quadtriateral
• Square in color wheel
• Color Palettes
• Cultural and Psychological Color Association
• 73% of purchasing decisions are now made in-store -catching the shoppers eye
• Blue is a rare occurrence in nature  -We have no appetite response to blue food
• Why Color Matters
   -can increase brand reco
• gnition by up to 80%
  Color Affects Appetite
• pink is a tranquilizing color that drains your energy 
• used in prisons holding cells opposing team locker rooms

album cover design

notes

notes 9-20-16

DESIGN

• design elements are the basic units of a basic image 
• the principles of design govern the relationship of the elements used and organize the comp. as a whole all imagery art design and photo alike are com

elements

• space
• line
• color
• shape
• texture
• value
• balance

principles

• unity
• variety
• reputation
• harmony
• proximity
• proportion
•  
• emphasis

juxaposition PROject